ana carlton – personal assistant

fail to plan, plan to fail


I’m the assistant you will discover you cannot live without. From the moment you brief me I make it happen. I’ll tame your inbox and source the impossible (yes, even that sold-out item you’ve been dreaming of). I’m your go-to problem solver. My superpower? Turning chaos into calm with a rolodex of contacts that would make a secret agent jealous. I’ll organise your life, handle the unexpected and make sure you’re always ten steps ahead. I do it all — efficiently, discreetly and with a touch of magic. Delegate to me, and watch your world run like clockwork.

I perform uncommon tasks. Take a look at the past requests that I can disclose. Client confidentiality remains a priority always.

And there’s a concierge service too… making the impossible possible.
Available in-person and for remote assignments, and available for phone assignments for corporate clients for specific campaigns.

Specialising in high-quality professional writing services customised to fit your requirements. Consideration to align with your voice, goal and audience.

Available for research-based professional content.

the story so far

Graduate of UAL London College of Fashion and Bath Spa. Londoner with a strong US connection. Previously PA to a brand owner, property developer, media mogul and UHNW family. Former travel concierge for a blue chip premium concierge service. Ten years working as an e-commerce business owner navigating the dynamic landscape of online portals and social media promotion.
Adept at organising, I do the common task uncommonly well with ingenuity and passion, inspired by the desire to deliver a fantastic service. I take great pride in regaining you time and improving your schedule.

My debut book is set for publication in 2026.

discover

A mix of regular weekly or monthly contracts, and ad-hoc project work. Availability changes with the seasons. Be sure to ask for any special services or build a bespoke model!

I work for various clients. They expect me to figure out the nitty-gritty and get results. They are time-poor, and my job is to ensure they don’t lose anymore.

Unusual & challenging requests (the ones I can disclose!):

*A client’s Rolex watch was stolen. having particular sentimental value the client’s focus was to simply get it back. Trusted contacts that monitor black market activity were notified. The client was happy to pay to get the watch back; no questions asked.

*Opening a US bank account for a non-US resident without a fixed US address.

*Arranging transport for a family’s beloved pet across the globe – transport, visas, vaccinations to name a few challenges.

*Obtaining same-week bookings at some of London’s in-demand restaurants…Bottarga, Gymkhana, Chiltern Firehouse, Dishoom King’s Cross and Core by Clare Smyth are some of the near impossible venues to access without the obligatory two-month waiting list. Sometimes I need to be creative… but I’ll get you in.

popular services

regular weekly or monthly pa service

includes a variety of tasks
minimum of 20 hours per month
£500 additional hours billed at £22/hour

adhoc remote project work

ideal for research work
minimum of 6 hours in total split over one or two sessions
£120

in-person pa services

available in select locations UK/USA
tailored to the client and involves a mix of administrative tasks along with concierge services
£30/hour minimum 4 hours onsite

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services

regular pa work £500

minimum 20 hours per month, additional hours billed at £22 per hour.

adhoc (remote) project work £120

ideal for research work minimum of 6 hours in total split over one or two sessions.

in-person pa work £120

available in select locations UK/USA
tailored to the client and involves a mix of administrative tasks along with concierge services £30/hour minimum 4 hours onsite.

concierge services £ poa

all enquiries welcome; directory of collated contacts in London, Brighton & Lewes. USA is limited to Los Angeles and surrounding areas.

research-based content writing £ poa

tailored to your needs; every piece is customised based on your business goals, style, and voice. whether it’s persuasive, informative or creative content.

remote phone work £18 per hour

this includes but not limited to, appointment setting from warm leads, client follow-ups, securing orders and much more.

bespoke tailored pa services £poa

all enquiries welcome; build a service to suit you including on-call emergency work for retained clients e.g. last-minute travel changes, restaurant booking modifications, changes & more.

*US ENQUIRIES billed in USD